Inconsistent efforts don’t add up to much

I’ve been going to the gym since I was 14. I’ve been in karate since I was 12. In addition to participating in a litany of other sports and athletic activities over the years, I – as a rule – eat pretty clean and healthy. Yet, I am approximately – and usually – 10 to…
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Marketing Rule No. 1: Consistency is the Key

If you spend any amount of time at the Imagine Marketing headquarters, there is a pretty good chance you’ll hear the word “consistency” being thrown around at least once, if not all of the time. It would be easy to disregard this word as more marketing mumbo-jumbo, but the fact remains that when we say…
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