Keeping your company customer-centric

Between determining allocation for new projects and looking at future investments, sometimes the focus of your company can turn away from the customer. It’s something that easily happens when business owners are trying to keep the doors open, and it can even sneak up on you when you think everything is just fine. The point…
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Living your brand

Let’s go to the mall! I want to share an experience I had while shopping. You walk in one store and they ignore you. You’re left to your own devices as you try to navigate the different product offerings and decide what, if anything, is best for you. Meanwhile the staff continues their conversations amongst…
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Thinking small, even if you’re not

I was recently in the market for a laptop. I know enough about computers to know that I didn’t need anything flashy or huge. I just wanted something that would give me more functionality than my iPad when I’m traveling or working remotely. Oh, and I wanted to spend, like, $5 on it. I started…
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Read this blog written by our Public Relations Director/Photographer, Tiffannie Bond.

Smile, even when it’s raining

It is common knowledge Disney is famous for its customer service (among other things, of course), which is a reason I, for one, enjoy going to Disneyland. It’s clean and well maintained, and the people are generally happy. Slap on one of the park’s free “happy birthday” buttons, and every cast member in the park…
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Be Kinder Than Necessary

When I worked retail in college, customer service was a big deal. At the time, stores like Nordstrom and The Disney Store made customer service cool and novel – something that should be simple and genuine. Lately, I was reminded it’s truly the little things that make customers smile and happy with a company. On…
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Garbage in, garbage out

Our first step to problem solving is almost always the internet and Google. From getting a stain out to starting a business to learning to make the perfect paella, it all starts in that magic toolbar that opens every book and manual under the sun. But have you ever heard that old adage “Garbage in,…
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“Advertising doesn’t work”

I can’t tell you how many times I’ve heard that phrase. In line at the store, in casual conversations, even in meetings with potential clients, that phrase comes up quite a bit. You’ve gotten that call before. Someone in media sales has a deal that’s too good to pass up (or so they claim). They…
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If you think you can, you’re right; if you think you can’t, you’re right

Recently my co-workers and I had breakfast at a local restaurant. For the majority of our nearly two hours there, ours was the only table occupied. Upon ordering our meals, several of us modified our orders. When our food came out an hour or so later, there were a few mistakes. “Well, it was only…
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