Keeping your company customer-centric

Between determining allocation for new projects and looking at future investments, sometimes the focus of your company can turn away from the customer. It’s something that easily happens when business owners are trying to keep the doors open, and it can even sneak up on you when you think everything is just fine. The point…

Thinking small, even if you’re not

I was recently in the market for a laptop. I know enough about computers to know that I didn’t need anything flashy or huge. I just wanted something that would give me more functionality than my iPad when I’m traveling or working remotely. Oh, and I wanted to spend, like, $5 on it. I started…

Be Kinder Than Necessary

When I worked retail in college, customer service was a big deal. At the time, stores like Nordstrom and The Disney Store made customer service cool and novel – something that should be simple and genuine. Lately, I was reminded it’s truly the little things that make customers smile and happy with a company. On…

“Advertising doesn’t work”

I can’t tell you how many times I’ve heard that phrase. In line at the store, in casual conversations, even in meetings with potential clients, that phrase comes up quite a bit. You’ve gotten that call before. Someone in media sales has a deal that’s too good to pass up (or so they claim). They…
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