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Why that font?

September 14, 2017
imagine2017
Branding, Cynthia Carbajal, Graphic Design
Blog, branding, Cynthia Carbajal, fonts, graphic design, typeface
I was recently asked why I use the fonts I use. There is always calculation behind font choice. Never is a typeface chosen just because it’s pretty, though that does help. I choose fonts based on who the client is, who the target audience is, and what application the font is being used for. The…
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