Dice Angel Archives » Imagine Communications

‘I Don’t Like It’

March 28, 2011

account management, Brian Rouff, Dice Angel, feedback, Imagine Marketing, Las Vegas advertising firm, Las Vegas authors

“I don’t like it.” — When it comes to evaluating marketing materials, we’ve banned that phrase from our office. Not because people aren’t allowed to not like something (is that a double negative?), but because it’s not particularly helpful. “I don’t like it” boils down to only one thing: personal taste. You’re entitled to your…

“We’ll Figure it Out”

September 22, 2010

imagine

Brian Rouff, Business Tips & Lessons, Creativity in Business

Dice Angel, Imagine Marketing, Las Vegas advertising firm, Las Vegas author, Las Vegas public relations firms

My business partner Alex Raffi has a favorite saying: “We’ll figure it out.” He says this when we’re in the middle of a particularly sticky situation; some graphic design challenge or technical compatibility issue that isn’t in the manual. (Confession: We don’t even own a manual.) We’re on a tight deadline, the client is counting…

How a restaurant could have turned a catastrophe into an opportunity

July 29, 2010

imagine

Advertising, Brian Rouff, Business Tips & Lessons

advertising, Brian Rouff, Business Tips & Lessons, Dice Angel, Imagine Marketing, Las Vegas advertising firm, Las Vegas novelists, restaurant marketing

A couple of weeks ago my colleague, Megan Lane, wrote about businesses that have problems dealing with marketing campaigns that are “too successful.” This week, my wife and I experienced that situation first-hand. One of our favorite local Chinese restaurant chains offered a “2 Entrees for $10” special in honor of its 10th anniversary. When…

Diversification can save your bacon

July 6, 2010

imagine

Brian Rouff, Business, Imagine Marketing

Brian Rouff, Creative Solutions for the New Economy, Dice Angel, Diversify for success, Imagine Marketing, Las Vegas advertising firm, Nevada marketing firms

During the ancient days of marketing – roughly three years ago – I believed that businesses should focus on a very narrow set of skills, products and services. That philosophy had always served me and my clients well during my three decades in the field. Recent economic developments have led me to rethink my position.…

‘I Don’t Like It’

“We’ll Figure it Out”

How a restaurant could have turned a catastrophe into an opportunity

Diversification can save your bacon

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