Do you really need social media?

If you own or manage a business or nonprofit, are you on social media? If you answered yes, ask yourself why. Chances are it’s because you think you need to have a social media presence in this day and age, or you think it’s a good way to promote your business, or you figure since…
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Social media tip: Make news relevant to you

Facebook and Twitter feeds are sharing the “news” today that Hello Kitty is not a cat. Considering Hello Kitty’s longtime presence among kids and tweens of past and current generations (in America since 1976), the news traveled fast. In response to all of the commotion, Peanuts Worldwide threw itself into the mix by posting to…
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Facebook stock decline proves goodwill important to companies’ long-term success

I don’t know anyone who really likes Facebook. Sure, it has close to a billion users who enjoy connecting with old and new friends alike. But I’m talking about the company itself. I think most of us use the service grudgingly, mainly because it’s the best available option. But just wait until something better comes…
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