It’s Time to Pivot

More than 63 percent of Americans are avoiding drinking soda. For the health and well-being of Americans, this is good news. For the soda industry, this couldn’t be good. According to a analyzing findings by TIME Magazine and others, this is a significant increase from 2002 when only 41 percent of Americans were reportedly avoiding…
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Social media doesn’t influence people; people influence people

When I am looking for a new restaurant, dentist or even a mechanic, I often find myself relying on Facebook to help me find the best places in town. Now the reality is, Facebook is the platform, and it’s the power of my network I am truly seeking. Facebook and all the other social media…
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Social media tip: Make news relevant to you

Facebook and Twitter feeds are sharing the “news” today that Hello Kitty is not a cat. Considering Hello Kitty’s longtime presence among kids and tweens of past and current generations (in America since 1976), the news traveled fast. In response to all of the commotion, Peanuts Worldwide threw itself into the mix by posting to…
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Stuffed at the goal line

As I write this, we’re still in the middle of the World Cup (minus the U.S. team) while the other football, the one with the funny looking pigskin spheroid, waits in the wings. And I’m reminded of a few clients who, over the years, could learn a lesson from both. Specifically, I’ve noticed a pattern…
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Celebrating Nevada’s Sesquicentennial: What makes Nevada Home for you?

For every month leading up to Nevada’s 150th birthday (Oct. 31), we’ll post one Nevada-or birthday-themed question along with responses from every Imagine team member. This month is a Nevada question. Please join us as we think about what makes Nevada home for us. And if you’d like, comment on our blog to tell us…
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Celebrating Nevada’s Sesquicentennial: If you were celebrating your 150th birthday, what would you do?

For every month leading up to Nevada’s 150th birthday (Oct. 31, 2014), we’ll post one Nevada- or birthday-themed question along with responses from every Imagine team member. This month is a birthday question. Please join us as we think about how we would spend our 150th birthdays. And if you’d like, comment on our blog…
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You’re a Marshmallow, Tiffannie Bond

I am a Kickstarter backer and a Marshmallow. If you don’t know what either of those things are, you may not have heard of “Veronica Mars” or the Kickstarter campaign that revived the three-season-long series that went off the air seven years ago. You don’t know who killed Lilly Kane, or who really caused the…
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Celebrating Nevada’s upcoming sesquicentennial: What brought you and/or your family to Southern Nevada?

For every month leading up to Nevada’s 150th birthday, we’ll post one Nevada- or birthday-themed question along with responses from every Imagine team member. This month is a Nevada question. Please join us in our walk down memory lane as we recall what brought each one of us to Southern Nevada. And if you’d like,…
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10 lessons from a young professional

On Jan. 4, 2004 I joined the Imagine team as a full-time employee after interning during my last semester of college at UNLV. I can’t believe 10 years have passed. I have learned a lot in the last decade and thought I would share 10 of these lessons here.  1.      Work is work. But where…
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