‘Stay patient, stay humble.’ – D.J. Allen

My first official graphic request for the purposes of marketing came from D.J. Allen 13 years ago when he worked as marketing director for HBC Publications. I’d worked for them as a freelance editorial cartoonist, so they gave me a shot at doing a graphic depicting a man leaping over a huge pile of pennies…
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Imagine Communications = a brighter tomorrow

As many of you are already aware, Imagine Marketing of Nevada, Inc. rolled out a new brand and a new DBA as Imagine Communications on July 18. While the new brand means different things to different people, for me it simply means a brighter tomorrow for our already successful company. I truly believe that our…
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Making Imagine’s outside match what’s inside

When a business is born (especially of the entrepreneurial kind) a lot of effort is put into finding a name that truly matches the essence and spirit of what that business will offer, as well as a name that will stand the test of time. This is very true for Imagine. The dream for Imagine…
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Change Sucks

It’s too expensive to change. Our customers won’t like that. You’ve been asked to join the group “Change Facebook back!” And my personal favorite: “But we’ve always done it that way.” Whenever something new gets proposed, more often than not, the first reaction is “no.” Instead of figuring out a way to make it work,…
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May I see your photo ID?

“Where are you from?” One of the most frequently asked questions, especially in our area, since relatively few of us are actually “from” here. I think the question is synonymous with the question, “Who are you?” I’ve lived in Southern Nevada for over 20 years, but I still think of myself as a Northern Nevadan.…
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Imagine, new and improved

For some time, I’ve had the sense that the word “marketing” no longer accurately conveys the full spectrum of activities we’re involved in at Imagine. The word seems vaguely old-fashioned, as if the speed of technology has passed it by. Over the last few months, this discussion has been a central focus of our entire…
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Where do logos come from? (The birth of a logo)

Some things you can do yourself… others should not be attempted The conception– When I design a logo, the first stage is to meet with the client and gather all the information possible. We discuss the service or product the company is offering, who they’re targeting, their likes and dislikes in regards to colors, etc.,…
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Farewell, “sweetheart”

In two short weeks, our own Amber Stidham will officially join a team of professionals to help launch one of the most highly anticipated, cutting-edge performing arts center in the United States, The Smith Center. As our team prepares to say good-bye to our resident “long timer,” I can’t help but take a few moments…
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Creative maturity: managing your ego

Much of our lives are spent analyzing things like the environment, politics, society, economics, art, parenting, crime, war, religion, etc. The list could go on forever. But one vital thing we tend to forget to do is to acknowledge our own ego amidst our day-to-day lives. It is our ego that motivates most of our…
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