A good work environment starts at the top.

Earn the respect of your staff by employing some simple workplace strategies. The following are thoughts for business leaders to consider in their own work environments. #1 Protect your people. Your people need to feel (and know) that you have their back. Understanding that the ultimate goal is to create an efficient and profitable work…
Read More

Evaluating your marketing firm

As a marketing professional, I’m always under close scrutiny. Operating in a subjective and, many times, seemingly intangible industry, how can I not be? As someone who is on the “frontline” of working together with our firm’s clientele, I’m also the one who needs to showcase our team’s talent, ability and, more importantly, results. For…
Read More

Hallmark marketing campaign loves each one of “us”

Over the years, I’ve commonly heard Valentine’s Day called a “Hallmark holiday,” meant to sell cards, flowers, candy and dust-collecting stuffed animals. However, this year, Hallmark released a campaign I can get behind. In fact, I actually wish they had expanded on it. The essence of the campaign is, instead of saying “I love you,”…
Read More

Book offers insight as to why businesses succeed, fail

I’m currently reading the book “Broken Windows, Broken Business” – a business book based on the Broken Windows theory, which argues that that major crime in urban areas can be curbed by quickly fixing minor problems such as broken windows. In short, the book relates the theory to business and says that “broken windows” of…
Read More

There’s not one time of year for a Warm Fuzzy

Nearly every summer since I was 14, I’ve attended Leadership Camp at Camp Lee Canyon. I started as a participant and moved on to become youth staff, a trainer, an assistant camp director and adult staff. During those years one thing has remained constant – the Warm Fuzzy Board. Long before e-mail, text messages and…
Read More

Murphy’s Law: “If anything can go wrong, it will”

Weddings are a perfect example of Murphy’s Law: “If anything can go wrong, it will” During the last year, I’ve been an active participant and friend to two wedding parties. Other than the month they occurred and a couple minor details, the one thing they had in common was Murphy’s Law: “If anything can go…
Read More

When life gives you lemons, sell lemonade

When I was a kid, I had this great lemonade stand. Built by my dad, it was wooden, with a counter, shelves and an area for storage. The most important part to my 8-year-old self was it was painted yellow with orange flowers and had “Lemonade 10¢” scrawled in my mom’s pristine handwriting on a…
Read More

Brand investment and protection from distractions (Squirrel!)

The month of October is especially exciting for me. There are a couple of reasons: 1) As a Las Vegan I love fall. It allows me to resurface from my rock, which shades me from our scorching hot summer weather, and 2) this month is an annual reminder of why people with my personality type…
Read More

It’s the experience that counts

Recently I took a trip to Disneyland with my boyfriend, Adam, and his 12-year-old daughter, Niki. At what seemed like every shop we stopped in during our amusement park visit, Niki would ask for two quarters and a penny. You may ask yourself, why the 51 cents? (We all know spare change doesn’t even allow…
Read More

“We’ll Figure it Out”

My business partner Alex Raffi has a favorite saying: “We’ll figure it out.” He says this when we’re in the middle of a particularly sticky situation; some graphic design challenge or technical compatibility issue that isn’t in the manual. (Confession: We don’t even own a manual.) We’re on a tight deadline, the client is counting…
Read More