Contestant implements marketing techniques to come out on top

Currently I’m watching “The Great Food Truck Race,” a reality show that pits gourmet food trucks against one another as they travel from city to city. Each week, the team with the lowest profits is sent home. Nom Nom Truck caught my attention after winning the first two weeks with profits nearly double those of…
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Talent requires enormous time

Mastery of any skill comes from the vigorous and consistent practice of it and having the opportunity to immerse yourself in it as much as possible. I think that everyone, EVERYONE, has greatness within them. Greatness is not a thing that is granted at birth, in my opinion. I am a pretty good artist –…
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No matter your business, we’re all in the business of sales.

I don’t know about you, but I have a love-hate relationship with professionals whose sole purpose is to sell me something – television, print and radio advertising representatives, online digital video sales people, photographers telling me I need to use their services, trade organizations saying I need to “belong.” No matter the source, we’re all…
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How a restaurant could have turned a catastrophe into an opportunity

A couple of weeks ago my colleague, Megan Lane, wrote about businesses that have problems dealing with marketing campaigns that are “too successful.” This week, my wife and I experienced that situation first-hand. One of our favorite local Chinese restaurant chains offered a “2 Entrees for $10” special in honor of its 10th anniversary. When…
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Selling yourself through other people’s products

I recently purchased a swimsuit from a Florida-based retailer. I realize we’re nearly halfway through summer already, but it’s Vegas. I figure I still have a good three to four months of use I can get out of my new suit this year. To my delight, I received my swimsuit by mail this week. Better…
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Diversification can save your bacon

During the ancient days of marketing – roughly three years ago – I believed that businesses should focus on a very narrow set of skills, products and services. That philosophy had always served me and my clients well during my three decades in the field. Recent economic developments have led me to rethink my position.…
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Can a marketing strategy work too well?

A few months back, a friend of mine sent me a link to coupon website called Groupon.com, a web-based coupon site that sends deeply discounted local daily deals directly to your e-mail. From coupons for restaurants to family activities, the site seems to offer something for everyone. The only catch for the consumer is that…
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“Are you ready for the pain?”

The fourth grade was no treat for me. I was a skinny kid then (hard to believe looking at me now), debilitatingly shy (again, hard to believe) and a constant daydreamer (which placed me on the low end of average when it came to academics). Compounded by the fact that I was new to Good…
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