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Grandma knows best

September 20, 2010

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Imagine Marketing, Las Vegas advertising firm, Las Vegas public relations firm, Melissa Rothermel, take pride in work

Growing up, I spent a lot of time at Grandma Anne’s house. Each morning on her way to work, my mom dropped me off, and Grandma Anne took it from there. She made breakfast, she packed my lunch, she walked me and a friend to elementary school and came back after school to walk us…

Contestant implements marketing techniques to come out on top

September 7, 2010

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Graphic Design, Media Relations, Wes Thurman

graphic design, how marketing produces business results, Imagine Marketing, Las Vegas advertising firm, media relations, Nom Nom Truck, Wes Thurman

Currently I’m watching “The Great Food Truck Race,” a reality show that pits gourmet food trucks against one another as they travel from city to city. Each week, the team with the lowest profits is sent home. Nom Nom Truck caught my attention after winning the first two weeks with profits nearly double those of…

Talent requires enormous time

August 30, 2010

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Alex Raffi, Creativity

Alex Raffi, how to draw a dragon, Imagine Marketing, Las Vegas advertising firms, mastery of art, nurturing creativity

Mastery of any skill comes from the vigorous and consistent practice of it and having the opportunity to immerse yourself in it as much as possible. I think that everyone, EVERYONE, has greatness within them. Greatness is not a thing that is granted at birth, in my opinion. I am a pretty good artist –…

Five easy-to-use tips to help you keep clients

August 24, 2010

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Account Managment, Amber Stidham, Client Relations, The Biz-E Gal

account management, Amber Stidham, Client relations, Imagine Marketing, Las Vegas public relations firm, marketing moms, sales is part of all business, simple sales tactics, TACTICS TO KEEP CLIENTS HAPPY, The Biz-E Gal

I know a thing or two about marketing and sales, despite how entertainment media may portray marketing professionals, especially females. My career is a bit more complex than an event planner screaming at subordinates, as E!’s “The Spin Crowd” and the character Shauna Roberts from “Entourage” love to do. It’s scripted for television and the…

No matter your business, we’re all in the business of sales.

August 2, 2010

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Amber Stidham, Client Relations, Sales

Amber Stidham, Imagine Marketing, Las Vegas public relations firm, marketing moms, sales is part of all business, simple sales tactics, The Biz-E Gal

I don’t know about you, but I have a love-hate relationship with professionals whose sole purpose is to sell me something – television, print and radio advertising representatives, online digital video sales people, photographers telling me I need to use their services, trade organizations saying I need to “belong.” No matter the source, we’re all…

How a restaurant could have turned a catastrophe into an opportunity

July 29, 2010

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Advertising, Brian Rouff, Business Tips & Lessons

advertising, Brian Rouff, Business Tips & Lessons, Dice Angel, Imagine Marketing, Las Vegas advertising firm, Las Vegas novelists, restaurant marketing

A couple of weeks ago my colleague, Megan Lane, wrote about businesses that have problems dealing with marketing campaigns that are “too successful.” This week, my wife and I experienced that situation first-hand. One of our favorite local Chinese restaurant chains offered a “2 Entrees for $10” special in honor of its 10th anniversary. When…

Selling yourself through other people’s products

July 27, 2010

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Advertising, Amber Stidham, The Biz-E Gal

Amber Stidham, Imagine Marketing, Las Vegas advertising firm, Life as a Marketing Pro Parent, partnership marketing opportunities, The Biz-E Gal

I recently purchased a swimsuit from a Florida-based retailer. I realize we’re nearly halfway through summer already, but it’s Vegas. I figure I still have a good three to four months of use I can get out of my new suit this year. To my delight, I received my swimsuit by mail this week. Better…

Diversification can save your bacon

July 6, 2010

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Brian Rouff, Business, Imagine Marketing

Brian Rouff, Creative Solutions for the New Economy, Dice Angel, Diversify for success, Imagine Marketing, Las Vegas advertising firm, Nevada marketing firms

During the ancient days of marketing – roughly three years ago – I believed that businesses should focus on a very narrow set of skills, products and services. That philosophy had always served me and my clients well during my three decades in the field. Recent economic developments have led me to rethink my position.…

Can a marketing strategy work too well?

June 23, 2010

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Marketing, Megan Lane

can a marketing strategy work too well, Creative Solutions for the New Economy, Groupon, Imagine Marketing, Megan Lane, retooling your marketing strategies

A few months back, a friend of mine sent me a link to coupon website called Groupon.com, a web-based coupon site that sends deeply discounted local daily deals directly to your e-mail. From coupons for restaurants to family activities, the site seems to offer something for everyone. The only catch for the consumer is that…

“Are you ready for the pain?”

June 21, 2010

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Alex Raffi, Imagine Marketing, Lessons Learned

Alex Raffi, Creative Solutions for the New Economy, Imagine Marketing, Las Vegas advertising firm, you never know where inspiration comes from

The fourth grade was no treat for me. I was a skinny kid then (hard to believe looking at me now), debilitatingly shy (again, hard to believe) and a constant daydreamer (which placed me on the low end of average when it came to academics). Compounded by the fact that I was new to Good…

Grandma knows best

Contestant implements marketing techniques to come out on top

Talent requires enormous time

Five easy-to-use tips to help you keep clients

No matter your business, we’re all in the business of sales.

How a restaurant could have turned a catastrophe into an opportunity

Selling yourself through other people’s products

Diversification can save your bacon

Can a marketing strategy work too well?

“Are you ready for the pain?”

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