Hallmark marketing campaign loves each one of “us”

Over the years, I’ve commonly heard Valentine’s Day called a “Hallmark holiday,” meant to sell cards, flowers, candy and dust-collecting stuffed animals. However, this year, Hallmark released a campaign I can get behind. In fact, I actually wish they had expanded on it. The essence of the campaign is, instead of saying “I love you,”…
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When life gives you lemons, sell lemonade

When I was a kid, I had this great lemonade stand. Built by my dad, it was wooden, with a counter, shelves and an area for storage. The most important part to my 8-year-old self was it was painted yellow with orange flowers and had “Lemonade 10¢” scrawled in my mom’s pristine handwriting on a…
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