Imagine, new and improved

For some time, I’ve had the sense that the word “marketing” no longer accurately conveys the full spectrum of activities we’re involved in at Imagine. The word seems vaguely old-fashioned, as if the speed of technology has passed it by. Over the last few months, this discussion has been a central focus of our entire…
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Evaluating your marketing firm

As a marketing professional, I’m always under close scrutiny. Operating in a subjective and, many times, seemingly intangible industry, how can I not be? As someone who is on the “frontline” of working together with our firm’s clientele, I’m also the one who needs to showcase our team’s talent, ability and, more importantly, results. For…
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Hallmark marketing campaign loves each one of “us”

Over the years, I’ve commonly heard Valentine’s Day called a “Hallmark holiday,” meant to sell cards, flowers, candy and dust-collecting stuffed animals. However, this year, Hallmark released a campaign I can get behind. In fact, I actually wish they had expanded on it. The essence of the campaign is, instead of saying “I love you,”…
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Book offers insight as to why businesses succeed, fail

I’m currently reading the book “Broken Windows, Broken Business” – a business book based on the Broken Windows theory, which argues that that major crime in urban areas can be curbed by quickly fixing minor problems such as broken windows. In short, the book relates the theory to business and says that “broken windows” of…
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Brand investment and protection from distractions (Squirrel!)

The month of October is especially exciting for me. There are a couple of reasons: 1) As a Las Vegan I love fall. It allows me to resurface from my rock, which shades me from our scorching hot summer weather, and 2) this month is an annual reminder of why people with my personality type…
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It’s the experience that counts

Recently I took a trip to Disneyland with my boyfriend, Adam, and his 12-year-old daughter, Niki. At what seemed like every shop we stopped in during our amusement park visit, Niki would ask for two quarters and a penny. You may ask yourself, why the 51 cents? (We all know spare change doesn’t even allow…
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Customer service philosophies from the cartoon world

As an adult, I can honestly say, I’ve learned a lot from cartoons. Bugs Bunny’s instant black hole and Wyle E. Coyote’s antics aside, the business of cartoons impressed many customer service techniques on me while I worked for a large cartoon retail store during college. And many of those ideals still crop up on…
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No matter your business, we’re all in the business of sales.

I don’t know about you, but I have a love-hate relationship with professionals whose sole purpose is to sell me something – television, print and radio advertising representatives, online digital video sales people, photographers telling me I need to use their services, trade organizations saying I need to “belong.” No matter the source, we’re all…
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