‘Stay patient, stay humble.’ – D.J. Allen

My first official graphic request for the purposes of marketing came from D.J. Allen 13 years ago when he worked as marketing director for HBC Publications. I’d worked for them as a freelance editorial cartoonist, so they gave me a shot at doing a graphic depicting a man leaping over a huge pile of pennies…
Read More

Imagine Communications = a brighter tomorrow

As many of you are already aware, Imagine Marketing of Nevada, Inc. rolled out a new brand and a new DBA as Imagine Communications on July 18. While the new brand means different things to different people, for me it simply means a brighter tomorrow for our already successful company. I truly believe that our…
Read More

When life gives you lemons, sell lemonade

When I was a kid, I had this great lemonade stand. Built by my dad, it was wooden, with a counter, shelves and an area for storage. The most important part to my 8-year-old self was it was painted yellow with orange flowers and had “Lemonade 10¢” scrawled in my mom’s pristine handwriting on a…
Read More

Don’t overlook easy-to-use relationship marketing tactics

The market has been hard on most of us. However, luckily for me, and my firm, now that the market has started to loosen-up so have sales/marketing service inquiries. We’re the experts when it comes to integrating marketing and sales strategies, but what frequently surprises me is the lack of general knowledge many business professionals…
Read More

Package deal

Recently, while waiting in line at In ‘n’ Out (regular readers of my blog know I’m a burger junkie), I passed the time by adding up the individual item prices and comparing them to the package prices. Guess what? They’re the same. I have to admit my surprise. As consumers, we’re trained to believe that…
Read More

Thou shalt blog.

I’m not a religious person. In fact, I always joke that when I die and I’m reborn to this earth I’ll be Jewish. Of course, if I’m reborn that’s because I had spent my current life studying reincarnation and hoping the Hindu community would accept me as one of their newcomers. All joking aside, I…
Read More

Communicating change is your top priority

Imagine that you are the CEO of a large company and you just found out that in order for your company to survive in this economy, you must cut an entire department of 450 employees in the next six months. How would you handle this situation? Would you wait until the very last moment to…
Read More

Phenomenon of the mystical infomercial, its role in marketing

This is my favorite time of year. Not because the holidays are over or because of the sense of renewal the New Year brings, but because I love that almost any time I turn on the TV I am bound to run across an infomercial trying to sell something I absolutely don’t need but somehow…
Read More

Your crisis: a one-day story or a months-long story? It’s your choice.

It’s never a happy occasion when the need for crisis communications arises (for obvious reasons). However, when/if a crisis does arise, it’s important to handle it correctly to minimize the impact on your business as much as possible. So what is the correct way to handle a crisis, you ask? First, and most importantly, our…
Read More
Menu