When is it time to rebrand?

Last year, the Nevada Library Association (NLA) came to Imagine in need of some help with social media and advocacy efforts. After conducting a discovery meeting, it became clear that what the organization really needed was to revisit its brand. A lot has changed since the association was established in 1946. In fact, this is…
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Why “libraries” didn’t fly in Seattle

Branding: It’s more than just a logo. A logo is a visual representation of a brand — a memorable nametag for an organization that, overtime, is associated with a feeling or emotional response based on its use. But a brand, as a whole, includes an organization’s name, the message it conveys visually as well as…
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