Commercial Value

Remember that big game a couple of months ago? And the hoopla over the commercials? In the March edition of Brogan & Partners’ 60 Second Impact, the following question was raised: Did the sales needle move? Awareness can only take a business so far before the cash register needs to start ringing.  Oftentimes, people confuse…
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Market Research You CAN Afford

Before coming to Imagine, I worked as a marketing manager for a small business. Working for a small business meant that sometimes I had to get creative with ways to stretch our marketing dollar. We knew who we wanted to target and we knew who our customers were. Social media tools like Facebook, Twitter and…
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