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Vintage Marketing: “I’m going to Disneyland!”

imagine2017
Advertising, Celestia Ward, Marketing
“I’m going to Disneyland”, advertising, Blog, Celestia Ward, Disney World, Disneyland, marketing, Michael Eisner, NFL, pop culture, Success, Super Bowl, vintage ads
As teams, fans and marketing executives gear up for the 2023 Super Bowl, I wanted to reflect upon an ad so ingrained and so beloved that we don’t even think of it as an ad. It’s an axiom, an answer you already know before the question is asked. Once the last play has been called…
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My most memorable cup of coffee

imagine2017
Branding, Celestia Ward, Marketing
Blog, branding, Bruce Merrin, Coffee, Ethiopian coffee, Imagine Communications, marketing, psychology, taste
Recently, at a luncheon held by Bruce Merrin’s Celebrity Speakers Bureau, I had the honor of hearing former military intelligence officer and author Alex Manire discuss his time serving and his journey toward faith. As he began, he asked the audience if they could recall the best cup of coffee they’d ever had in their…
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Vintage marketing: You got chocolate in my peanut butter

imagine2017
Celestia Ward, Commercials We Love, Marketing
Blog, Celestia Ward, Commercials We Love, marketing, Vintage Commercials, you got chocolate in my peanut butter, you got peanut butter in my chocolate
Few ads encapsulate an idea so well that they became standalone metaphors. But when I hit upon a surprise great combination, I often quip, “Hey, you got your chocolate in my peanut butter!” And whoever I’m with quips back, “You got your peanut butter on my chocolate!” Picture this: two young, attractive people are walking…
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Communication composers

imagine2017
Amanda Farrar, Creativity
Blog, composers, composition, creatives, design, marketing
Imagine Communications creates marketing and public relations solutions as a team, starting by gaining an in-depth understanding of the needs and challenges faced by each of our client businesses. Our writers and copywriters compose with audiences, publications and goals in mind. Articles, press releases, media advisories, blogs and award nominations are each crafted with intent…
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Imagine Celebrates 20 years of Ideas and Solutions!

imagine2017
Advertising, Blogging, Business, customer service, Graphic Design, Imagine Communications, Marketing, Photography, Public Relations, , Websites
Alex Raffi, Audio and Visual for Presentations, Blog, Blogs & Ghostwriting, Book Publishing, Brand Development & Management, Brian Rouff, D.J. Allen, graphic design, Henderson Business Resource Center, marketing, Newsletters, Online Marketing / Advertising, Photography­­ & Videography, Public Relations / Media Relations, , Website Design & Development
Founded in 2000 as the brainchild of Alex Raffi and D.J. Allen, Imagine was conceived as a marketing firm with both brains and heart, driven by creative problem solving in a business context. Alex and D.J.’s fledgling business moved forward as the very first startup to graduate from the newly-founded Henderson Business Resource Center. When Imagine opened its doors for…
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PSA from your customer: Love your business; don’t devalue your brand

imagine2017
Business Tips & Lessons, Marketing, Meagan McCall
Blog, branding, graphic design, marketing, website
I’m a customer. I buy things. I know the struggle of wanting to save a few bucks by shopping around. But, unlike some consumers, I understand the cheapest option is not always the best. There is an amount of quality you sacrifice when you only look for the cheapest option. Same goes for marketing. Websites,…
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SXSW Takeaways

imagine2017
Guest blogger, Imagine Communications, Marketing
Anna Vicari, Austin, Blog, communications, conference, guest blogger, marketing, , SXSW
A couple of weeks ago I had the pleasure of attending South by Southwest (SXSW). SXSW is a marketing mecca full of industry superstars willing to share their knowledge with the masses. After sifting through pages and pages of notes from all of the various sessions, I’ve narrowed down my top five takeaways from the…
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