Taking pub culture to social media

When you walk into a pub, you’re met with a smile and a familiar song playing overhead. You find a comfortable place to sit, looking forward to unwinding and settling in. The server arrives with a smile and initiates a conversation. You may or may not know him or her already, but if you don’t,…
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That leaves fraud, which I’d like you to call marketing

I’ve heard a lot of these kinds of jokes. They are funny and true in some cases. Things aren’t funny unless they contain a dash or more of honesty. Many believe that the “job” of marketing professionals is more than just pitching a client’s brand to the marketplace. It’s believed that the true goal is…
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Selling ain’t what it used to be

Selling ain’t what it used to be

In one form or another, I’ve been in sales most of my life. You could say I was born on commission. The profession, of course, hasn’t enjoyed the greatest reputation over the years, as evidenced by classic characters such as Willy Loman (“Death of a Salesman”), Ricky Roma (“Glengarry Glen Ross”) and Herb Tarlek (“WKRP…
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It’s Time to Pivot

More than 63 percent of Americans are avoiding drinking soda. For the health and well-being of Americans, this is good news. For the soda industry, this couldn’t be good. According to a analyzing findings by TIME Magazine and others, this is a significant increase from 2002 when only 41 percent of Americans were reportedly avoiding…
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Celebrating Nevada’s Sesquicentennial: What misconception about Nevada do you find most annoying/funny/odd?

For every month leading up to Nevada’s 150th birthday (Oct. 31), we’ll post one Nevada-or birthday-themed question along with responses from every Imagine team member. This month is a Nevada question. Please join us as we think about what Nevada misconception we find most annoying, funny or downright weird. And if you’d like, comment and tell…
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Imagine Integrity

Imagine this scenario: a potential new client calls and wants to hire your company. Great, right? Who couldn’t use the new business? Now imagine this: the potential new client is a kind-of-sort-of-maybe competitor of one of your current, longtime clients. What do you do? Do you take on the new business, or do you pass?…
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Genuine Gratitude- Sometimes it takes more than ‘thank you’

“Okay, I’m done. This is torture. I’m not going to look at the clock for an hour. If I don’t look at the clock, then it will move faster. Maybe the reason it’s not moving is because I keep looking at it.” Wrong. The reason the clock moves slowly is because a boring work environment…
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“Advertising doesn’t work”

I can’t tell you how many times I’ve heard that phrase. In line at the store, in casual conversations, even in meetings with potential clients, that phrase comes up quite a bit. You’ve gotten that call before. Someone in media sales has a deal that’s too good to pass up (or so they claim). They…
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