Caution: ‘Mad Men’ can lead to mad agency

I’m a big fan of “Mad Men.” The story line, the writing, the work, the costumes; I like it all. There is one thing, however, that I don’t like: the agency. Every time I watch the show, or even last season’s tagalong “The Pitch,” I say a prayer of gratitude that I work at Imagine…
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When you have a great team, everyone’s ‘the best’

Recently, one of our team members got a great compliment from a client. Essentially, the client suggested that this team member “makes” Imagine. While very cool, it’s worth noting that most of the client’s contact with Imagine is via this team member. Which brought me to a few thoughts: 1. We have had many clients,…
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Marketing is more than an activity

The American Marketing Association Board of Directors describes marketing as an activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large. Not an exciting or engaging description is it? I agree it’s an activity, but I would have used the word…
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