Marketing lessons from World Book Night

“Excuse me, ma’am, can I offer you a free copy of ‘Friday Night Lights’?” The woman recoiled as if I were holding a baby rattler. “No!” she shouted, backing away. And then, by way of mumbled explanation, “I don’t read.” She’s not alone. According to an Associated Press poll, one-quarter of all Americans read no…
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Business wisdom found in Grandma’s words

My family has always had creative ways of saying things. Sometimes, when one of their sayings comes out of my mouth, and my friends and co-workers look at me like I’m on fire and they don’t have an extinguisher, I realize, “Oh, that must be one grandma made up.” One of the things my grandmother…
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‘Stay patient, stay humble.’ – D.J. Allen

My first official graphic request for the purposes of marketing came from D.J. Allen 13 years ago when he worked as marketing director for HBC Publications. I’d worked for them as a freelance editorial cartoonist, so they gave me a shot at doing a graphic depicting a man leaping over a huge pile of pennies…
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Marketing Geek Goes to Comic-Con

I’ve been a self-proclaimed “geek” for most of my life. While others shied away from their geekier side, I embraced mine. I worked with what I had. A few weeks ago, I fully embraced it and let my geek flag fly at San Diego Comic-Con for the first time. And while I was there, another side of…
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Imagine Communications = a brighter tomorrow

As many of you are already aware, Imagine Marketing of Nevada, Inc. rolled out a new brand and a new DBA as Imagine Communications on July 18. While the new brand means different things to different people, for me it simply means a brighter tomorrow for our already successful company. I truly believe that our…
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Making Imagine’s outside match what’s inside

When a business is born (especially of the entrepreneurial kind) a lot of effort is put into finding a name that truly matches the essence and spirit of what that business will offer, as well as a name that will stand the test of time. This is very true for Imagine. The dream for Imagine…
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