How much does this all cost?

“How much does this all cost?” That’s one of the most frequently asked questions in a potential client meeting or casual conversation about what we do. And the answer is almost always the same. “As much as you can afford to spend.” You see, there is no magic number on how much to spend on…

E!’s take on the PR industry far from typical business reality

I admit it. I was tricked into watching the new reality show, “The Spindustry” on E! last week. If you read my company blog a while back, you’ll know I’m a bit of a reality TV show junkie. More importantly though, as a public relations and marketing professional, I was curious to see how professionals…

Don’t overlook easy-to-use relationship marketing tactics

The market has been hard on most of us. However, luckily for me, and my firm, now that the market has started to loosen-up so have sales/marketing service inquiries. We’re the experts when it comes to integrating marketing and sales strategies, but what frequently surprises me is the lack of general knowledge many business professionals…
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