Tools are only tools if you know how to use them

Ever find yourself a little confused by all the terminology surrounding public relations? (You don’t have to answer that.) But considering the industry itself doesn’t necessarily agree on certain terms, it’s perfectly understandable if you do happen to be a little confused. To help ease the confusion a bit, we coined a new term, “client…
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Why Imagine has a Media Relations Department

The way Imagine is set up is a little different from most other firms. At most smaller agencies, account executives handle all ad writing and public relations services, including all media relations services, for the handful of clients they manage. At Imagine, however, we feel that having fewer people who engage with the media has…
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Imagine’s name change means seeing my new name on our new business cards (and other things)

“Melissa Biernacinski.” That’s the name on my new navy, orange and white business cards, and I couldn’t be more excited. As you’ve probably heard, Imagine Marketing has officially become Imagine Communications. In honor of the occasion and in true communications company form, our team has been busy updating every branded material in sight – including…
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Lessons learned from events related to Osama bin Laden’s death

It’s pretty clear everyone has something to say about yesterday’s news announcing the U.S. had killed Osama bin Laden. I’m one to get into the spirit of things, so here’s my take on it all – from a “lessons learned” perspective. Punctuation, grammar and spelling always matter. When breaking news happens and you’re the media,…
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Contestant implements marketing techniques to come out on top

Currently I’m watching “The Great Food Truck Race,” a reality show that pits gourmet food trucks against one another as they travel from city to city. Each week, the team with the lowest profits is sent home. Nom Nom Truck caught my attention after winning the first two weeks with profits nearly double those of…
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A Tale of Two Novembers

Last November, things started getting scary around here. Clients began putting us on “hiatus.” A few closed up shop altogether. The word on the street was that businesses were responding to the economic meltdown with massive layoffs. As grim as the news was, the uncertainty made it worse. And we couldn’t do much about it…
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