It may not seem like a big deal, but it is

Introduction Megan and I tend to get excited over a lot of the same (somewhat geeky) things: social media, blogging, libraries, Blossom reruns on Hub Network, and the list goes on. When the news of Imagine’s new phone system hit the airwaves, she was the first person I received an email from about how exciting…
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Stroll down memory lane with the Imagine team

Imagine team members share their favorite holiday memories and traditions. Enjoy this stroll down memory lane! Megan: Growing up my Dad would always stuff our stockings with practical joke gifts like hot dogs and fake dog poop. You never knew what you were going to get! Melissa: A few years ago, Marek (my then boyfriend,…
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Enjoy Thanksgiving dinner with Imagine!

In honor of Thanksgiving, Imagine team members share their favorite recipes and tips. Bon appétit! Melissa: This year, Melissa is trying Rachael Ray’s recipe for Apple Cider Turkey Breast, Cranberry Sauce and Butternut Squash with Sage Butter. Nadia: Nadia first made Ham in Coca Cola for a Sunday dinner after seeing it made on an…
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It’s the experience that counts

Recently I took a trip to Disneyland with my boyfriend, Adam, and his 12-year-old daughter, Niki. At what seemed like every shop we stopped in during our amusement park visit, Niki would ask for two quarters and a penny. You may ask yourself, why the 51 cents? (We all know spare change doesn’t even allow…
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Can a marketing strategy work too well?

A few months back, a friend of mine sent me a link to coupon website called Groupon.com, a web-based coupon site that sends deeply discounted local daily deals directly to your e-mail. From coupons for restaurants to family activities, the site seems to offer something for everyone. The only catch for the consumer is that…
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Changing Lanes: From student to professional [10th Anniv. Special Edition]

Seven years ago I was just like any other soon-to-be college graduate: scared and desperately in need of a job. I had no idea that my interview for an intern position at Imagine Marketing the summer of 2003 would lead to more than just a job – it would become my career and a lifestyle…
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Marketing Rule No. 1: Consistency is the Key

If you spend any amount of time at the Imagine Marketing headquarters, there is a pretty good chance you’ll hear the word “consistency” being thrown around at least once, if not all of the time. It would be easy to disregard this word as more marketing mumbo-jumbo, but the fact remains that when we say…
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Communicating change is your top priority

Imagine that you are the CEO of a large company and you just found out that in order for your company to survive in this economy, you must cut an entire department of 450 employees in the next six months. How would you handle this situation? Would you wait until the very last moment to…
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Phenomenon of the mystical infomercial, its role in marketing

This is my favorite time of year. Not because the holidays are over or because of the sense of renewal the New Year brings, but because I love that almost any time I turn on the TV I am bound to run across an infomercial trying to sell something I absolutely don’t need but somehow…
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With true partnerships, anything is possible

Over a year ago our firm identified a need in the marketplace for organizations to be able to produce cost-effective commercial-like videos that could be used to tell a story in a fun, creative, thought-provoking and, sometimes, tear-jerking way. As a result, Imagine Marketing launched Imagine Shorts, a service creating highly targeted branded entertainment videos…
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