Tools are only tools if you know how to use them

Ever find yourself a little confused by all the terminology surrounding public relations? (You don’t have to answer that.) But considering the industry itself doesn’t necessarily agree on certain terms, it’s perfectly understandable if you do happen to be a little confused. To help ease the confusion a bit, we coined a new term, “client…
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‘The right plant in the right place’

As a newbie gardener, I’ve been to a few classes at Star Nursery this past year. Every time I go, the teacher emphasizes the importance of the right plant in the right place. When I first heard the phrase, I didn’t take much note. However, after he repeated it several times, I started to realize…
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Learning from @redlobster’s #Formation big game weekend fumble

All good in-house PR pros have extensively played out any number of what-if scenarios their brands might encounter – both good and bad – and should also have a lengthy crisis communication plan chock-full of approved potential tweets, press releases, Facebook posts and more at the ready. But what do you do if something that’s…
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Sometimes your job isn’t what you think it is – and that’s OK

The night before Thanksgiving, I stopped by Lee’s Liquor in my second attempt to obtain a six-pack of the beer my father-in-law likes. Considering this was my second attempt – the first being the evening before at Smith’s – to find the beer (Lagunitas’ A Little Sumpin’ Sumpin’ Ale, for inquiring minds), it was the…
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No one is special

A year or so ago, the husband of one of my cousins – a successful businessman who’s mostly retired these days – went on a bit of a rant while my husband and I were visiting. I won’t mention what precipitated the rant (it suffices to say it was an awareness campaign) because it’s a…
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Inconsistent efforts don’t add up to much

I’ve been going to the gym since I was 14. I’ve been in karate since I was 12. In addition to participating in a litany of other sports and athletic activities over the years, I – as a rule – eat pretty clean and healthy. Yet, I am approximately – and usually – 10 to…
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Where there’s a vendor, see a partner

Most businesses will use vendors at some point in time – whether it’s for something small, like having a meeting catered, or something big, like ordering stock. Oftentimes, vendors are treated as just that – a vendor, a company to which an order is put in for and from which that order is received. At…
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Why Imagine has a Media Relations Department

The way Imagine is set up is a little different from most other firms. At most smaller agencies, account executives handle all ad writing and public relations services, including all media relations services, for the handful of clients they manage. At Imagine, however, we feel that having fewer people who engage with the media has…
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Benefit company, clients by communicating successes

“You’re doing your employer or client a disservice by not telling them how you’re helping the company succeed.” This is a quote I ripped out of one of my Women’s Health magazines. (Or at least I think it came from Women’s Health. It’s been floating around my house for a while as a scrap, but…
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On overclaiming

I recently came across this column on “overclaiming,” also called “unconscious overclaiming.” Like the author (New York Magazine’s Melissa Dahl), I, too, was first introduced to this concept by author Gretchen Rubin, who has written about it in her blog and at least one of her “Happiness” books as well as discussed it on her…
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