Book offers insight as to why businesses succeed, fail

I’m currently reading the book “Broken Windows, Broken Business” – a business book based on the Broken Windows theory, which argues that that major crime in urban areas can be curbed by quickly fixing minor problems such as broken windows. In short, the book relates the theory to business and says that “broken windows” of…
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When everyone plays their part, magic happens [10th Anniv. Special Edition]

I’ve been wondering for a while now about what I would write for my 10th anniversary blog. I’d been given broad topic suggestions and ideas, but, for whatever reason, the “right” story relating to Imagine Marketing just wasn’t coming to me. Writer’s block’s a [enter suitable word for print here] when you’re on a deadline.…
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10 ideas to finding opportunities during business downtime

Downtime can be scary. No business wants downtime. Yet, for better or for worse, you’ll likely find yourself facing a slow day, week, or, as many businesses know all too well as of late, month or even year. While you can plan for some business lulls – such as holidays when most of your clients…
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Even when things get hectic, focus should stay on customer

We all know that doing business has been tough over the last few years. The economy has changed. Doing business has changed. Many of our industries have changed. Quite frankly, it’s been crazy out there! But while we’ve watched our world, literally, change around us, there are some things in business that shouldn’t change. One…
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Becoming your own “news source”

It’s uncertain times for the world of journalism. According to Peter Shankman (entrepreneur, author, speaker and worldwide connector recognized for radically new ways of thinking about social media, PR, marketing, advertising, creativity, and customer service), 1,126 print and online magazines folded last year, and so did nearly 300 newspapers. The local situation isn’t much different.…
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Your crisis: a one-day story or a months-long story? It’s your choice.

It’s never a happy occasion when the need for crisis communications arises (for obvious reasons). However, when/if a crisis does arise, it’s important to handle it correctly to minimize the impact on your business as much as possible. So what is the correct way to handle a crisis, you ask? First, and most importantly, our…
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