Creating our 2020 holiday card: Dissecting the creative process

Holiday cards have been a time-honored way for companies to reach out clients, colleagues and even competitors during a special time of year. In my work as a freelance artist over the years, I have created unique cards for hundreds of clients that express the specific message they want to communicate. And what I’ve learned…
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Oh, I see what you did there. . .

In journalism school, it was pounded into our brains when writing standard newspaper pieces to tailor it to an eighth-grade reading level. I’m not exactly sure where or when the decision was made, but it’s a pretty universally taught ideal. Later, in a screenwriting class, it was steeped into our minds to always speak to…
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