Instagram success

Social media success comes in all shapes

I recently attended the tail end of Premiere Orlando, one of the larger hair and beauty industry shows of the year. While I was there, I kept overhearing (okay, eavesdropping on) snippets of conversations from hairdressers about social media. There seemed to be two schools of thought: those who use it well and those who…

Never judge a contest by its cover

Last month I had the honor of judging entries from the American Advertising Federation – Great Lakes Bay Region (AAF-GLBR) for their upcoming ADDY awards, which is the first step to a national award. This was my first time judging and it was a fun, eye-opening experience. I learned quite a bit and wanted to…

Thinking small, even if you’re not

I was recently in the market for a laptop. I know enough about computers to know that I didn’t need anything flashy or huge. I just wanted something that would give me more functionality than my iPad when I’m traveling or working remotely. Oh, and I wanted to spend, like, $5 on it. I started…

Do you really need social media?

If you own or manage a business or nonprofit, are you on social media? If you answered yes, ask yourself why. Chances are it’s because you think you need to have a social media presence in this day and age, or you think it’s a good way to promote your business, or you figure since…
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