Commercial Value

Remember that big game a couple of months ago? And the hoopla over the commercials? In the March edition of Brogan & Partners’ 60 Second Impact, the following question was raised: Did the sales needle move? Awareness can only take a business so far before the cash register needs to start ringing.  Oftentimes, people confuse…
How to Pick the Right Agency

How to Pick the Right Agency

If you search the terms “advertising agency” or “marketing firm” and your city, you’re likely to get a few pages of results with no real idea on how to choose the one that’s best for you. I’ve put together a list of steps that may help you navigate the waters and find the company that’s right…

Why does iMAGiNE exist?

I was asked to write a blog based on this question: “Why does Imagine exist?” I could say it’s a place people go to earn a salary. I could go into a formal description of Imagine Communications as a business that helps other businesses encourage the distribution and sales of goods and services. I could…
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