Set it and forget it

If you’ve used a crockpot, you’ve most likely heard the phrase, “Set it and forget it.” You prepare some veggies, brown the meat, set the timer, give it a couple of stirs, and a few hours later, you have dinner. No muss, no fuss. What if you applied that same concept to your business website?…
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Systematic Change

I had a conversation with my cousin, Michael, recently where he told me about how his company was changing systems to make things more “efficient” (read: cutting costs). We spoke about our respective work ethics and efficiencies. It brought up a chicken vs. egg question: Do people make the systems or do systems make the people?…
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Read the Directions

I recently purchased a pair of yurbuds earphones after the pair I’d been using for two years suddenly stopped working. Because I needed (okay, wanted) a new pair RIGHT NOW, I did a quick bit of internet research and saw this brand was on sale and in stock at my local Sam’s Club. Good enough for…
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Commercial Value

Remember that big game a couple of months ago? And the hoopla over the commercials? In the March edition of Brogan & Partners’ 60 Second Impact, the following question was raised: Did the sales needle move? Awareness can only take a business so far before the cash register needs to start ringing.  Oftentimes, people confuse…
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Ready to blog? Read this first.

If I had to recommend one marketing piece to a client, it would be to blog – and that scares a lot of people. It may be because they don’t understand what a blog is or are worried they don’t have enough to say. Having a blog, whether for business or personal use, is beneficial…
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How to Pick the Right Agency

How to Pick the Right Agency

If you search the terms “advertising agency” or “marketing firm” and your city, you’re likely to get a few pages of results with no real idea on how to choose the one that’s best for you. I’ve put together a list of steps that may help you navigate the waters and find the company that’s right…
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Wrapping up 2014

Yes, dear readers, here is another end-of-the-year, panic-inducing list of things you have to do RIGHTNOWORELSE. Okay, you don’t have to do it rightnoworelse but if you have a spare afternoon as the year winds down, here a few things you can do to prepare for 2015. Purge, purge, purge. If you don’t like it,…
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Garbage in, garbage out

Our first step to problem solving is almost always the internet and Google. From getting a stain out to starting a business to learning to make the perfect paella, it all starts in that magic toolbar that opens every book and manual under the sun. But have you ever heard that old adage “Garbage in,…
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Why does iMAGiNE exist?

I was asked to write a blog based on this question: “Why does Imagine exist?” I could say it’s a place people go to earn a salary. I could go into a formal description of Imagine Communications as a business that helps other businesses encourage the distribution and sales of goods and services. I could…
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