Happy Nevada Day!

Happy (official) Nevada Day! Those of us who grew up here (and there are many) appreciate Nevada Day not only for what it truly represents (the anniversary of our statehood), but for its annual cause for kids to get the day off of school on Halloween. (Out-of-staters never understood why we got the day off…
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Diversification can save your bacon

During the ancient days of marketing – roughly three years ago – I believed that businesses should focus on a very narrow set of skills, products and services. That philosophy had always served me and my clients well during my three decades in the field. Recent economic developments have led me to rethink my position.…
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