Happy Nevada Day!

Happy (official) Nevada Day! Those of us who grew up here (and there are many) appreciate Nevada Day not only for what it truly represents (the anniversary of our statehood), but for its annual cause for kids to get the day off of school on Halloween. (Out-of-staters never understood why we got the day off…
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‘Stay patient, stay humble.’ – D.J. Allen

My first official graphic request for the purposes of marketing came from D.J. Allen 13 years ago when he worked as marketing director for HBC Publications. I’d worked for them as a freelance editorial cartoonist, so they gave me a shot at doing a graphic depicting a man leaping over a huge pile of pennies…
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Phenomenon of the mystical infomercial, its role in marketing

This is my favorite time of year. Not because the holidays are over or because of the sense of renewal the New Year brings, but because I love that almost any time I turn on the TV I am bound to run across an infomercial trying to sell something I absolutely don’t need but somehow…
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Your crisis: a one-day story or a months-long story? It’s your choice.

It’s never a happy occasion when the need for crisis communications arises (for obvious reasons). However, when/if a crisis does arise, it’s important to handle it correctly to minimize the impact on your business as much as possible. So what is the correct way to handle a crisis, you ask? First, and most importantly, our…
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Simple lessons in business from Reality TV

My stomach churns thinking I’m about to admit this: Hello. My name is Amber and I’m a reality TV junkie. (Wait a minute. Our firm posted a video of me chair dancing to Boyz II Men to our Facebook site. What am I ashamed of here?) I LOVE reality TV albeit I claim myself to…
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A Tale of Two Novembers

Last November, things started getting scary around here. Clients began putting us on “hiatus.” A few closed up shop altogether. The word on the street was that businesses were responding to the economic meltdown with massive layoffs. As grim as the news was, the uncertainty made it worse. And we couldn’t do much about it…
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“More White Space”

Here at Imagine Marketing, we like to think we’re a different kind of marketing firm. I know everyone says that, but we back it up every day. What makes us different? Our attitude, for one. Even in these challenging times, you’d be hard-pressed to find even a hint of negativity among our team members. We…
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