Online Archives » Imagine Communications

Follow the leader or follow the rules?

October 5, 2009

advertising, Analytics, branding, integrated marketing, Las Vegas, Lead-Generation, Online, public relations, Retention, ROI, Search engine Optimization, Social Networking, Sue Burkholder

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Lately I have tried to be more aware of what’s going on around me, especially when on the road. Which leads me (albeit ambiguously) to the question, do we need to only be conscious of life’s rules and try to live by them, or do we need to be proactive in following those rules? The…

With true partnerships, anything is possible

September 30, 2009

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advertising, Analytics, branding, Imagine Marketing, Integrated, Las Vegas, Lead-Generation, Megan Lane, Online, public relations, Retention, ROI, Search engine Optimization, Social Networking

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Over a year ago our firm identified a need in the marketplace for organizations to be able to produce cost-effective commercial-like videos that could be used to tell a story in a fun, creative, thought-provoking and, sometimes, tear-jerking way. As a result, Imagine Marketing launched Imagine Shorts, a service creating highly targeted branded entertainment videos…

Knowing Pop Culture Can Pay!

May 18, 2009

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Analytics, branding, Budget, Family Guy, Imagine Marketing, Integrated, Las Vegas, Lead-Generation, Leverage Relationships, Nikki Williams, Online, Retention, ROI, Search engine Optimization, Social Networking

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One of my favorite television shows is Family Guy. From a consumer’s standpoint, the show plain cracks me up. I enjoy its irreverent nature, political commentary and downright silliness. I dig the obscure references to William Shatner’s rendition of Rocketman,Maude and School House Rock. I can’t even count how many times I’ve been watching and…

Why Online Marketing Matters

April 20, 2009

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Amber Stidham, Analytics, branding, Budget, Imagine Marketing, Integrated, Las Vegas, Lead-Generation, Leverage Relationships, Online, Retention, ROI, Search engine Optimization, Social Networking

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Recently our company has been “retooling” itself to better fit the needs of today’s constantly evolving marketplace. Among those retooling efforts is repackaging our technology marketing services so our clients, and prospects, better understand just how cost effective, yet impactful, marketing via technology can be. I can repeat the same cliché phrases everyone in marketing…

Relationship Building 2.0: cultivating genuine relationships through social networking

April 15, 2009

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Analytics, branding, Budget, Imagine Marketing, Integrated, Las Vegas, Lead-Generation, Leverage Relationships, Megan Lane, Online, Retention, ROI, Search engine Optimization, Social Networking

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As far back as I can remember I have had a burning desire to connect with people and better understand human nature. As a child I would stick my head through the fence to get the neighbor kids’ attention, hoping and praying they would see me and invite me over to swim in their pool.…

Change or Die: What to do in the New Economy

April 14, 2009

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Analytics, branding, Brian Rouff, Budget, Imagine Marketing, Integrated, Las Vegas, Lead-Generation, Leverage Relationships, Online, Retention, ROI, Search engine Optimization, Social Networking

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On the surface, a presentation entitled “Change or Die: What to do in the New Economy” might seem, well, a little negative. But for the more than 60 people who attended an April 14 event at Lawry’s, nothing could be further from the truth. Craig Galati of Lucchesi Galati and I made the case that…

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