Tools are only tools if you know how to use them

Ever find yourself a little confused by all the terminology surrounding public relations? (You don’t have to answer that.) But considering the industry itself doesn’t necessarily agree on certain terms, it’s perfectly understandable if you do happen to be a little confused. To help ease the confusion a bit, we coined a new term, “client…
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Learning from @redlobster’s #Formation big game weekend fumble

All good in-house PR pros have extensively played out any number of what-if scenarios their brands might encounter – both good and bad – and should also have a lengthy crisis communication plan chock-full of approved potential tweets, press releases, Facebook posts and more at the ready. But what do you do if something that’s…
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Why Imagine has a Media Relations Department

The way Imagine is set up is a little different from most other firms. At most smaller agencies, account executives handle all ad writing and public relations services, including all media relations services, for the handful of clients they manage. At Imagine, however, we feel that having fewer people who engage with the media has…
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Celebrating Nevada’s Sesquicentennial: What misconception about Nevada do you find most annoying/funny/odd?

For every month leading up to Nevada’s 150th birthday (Oct. 31), we’ll post one Nevada-or birthday-themed question along with responses from every Imagine team member. This month is a Nevada question. Please join us as we think about what Nevada misconception we find most annoying, funny or downright weird. And if you’d like, comment and tell…
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Imagine’s name change means seeing my new name on our new business cards (and other things)

“Melissa Biernacinski.” That’s the name on my new navy, orange and white business cards, and I couldn’t be more excited. As you’ve probably heard, Imagine Marketing has officially become Imagine Communications. In honor of the occasion and in true communications company form, our team has been busy updating every branded material in sight – including…
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