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Avoiding wolves in the award forest

December 9, 2021

imagine2017

Business Tips & Lessons, Celestia Ward, Public Relations

Awards, Blog, Celestia Ward, fees, honors, nominations, PR, public relations, scams, small business

There are awards we are all familiar with — the Oscars, the Emmys, the Pulitzer Prize — as well as awards that have become well known in their particular niche industry. Cartoonists know the Reuben is a coveted and longstanding award for excellence in the field of funny pictures. Some awards are very well-known in…

Celebrating National Small Business Week

September 21, 2020

imagine2017

Celestia Ward, Imagine Communications

Blog, local business, shop small, small business, Small Business Week

For more than half a century, the U.S. Small Business Administration has celebrated National Small Business Week to spotlight hard-working companies, and this year, it falls the week of Sept. 20. We’re a small business ourselves, and we love supporting other small businesses — check out the personal recommendations from our Imagine team below: Panchos…

Nadia Zerka, one of Imagine's fabulous Account Directors, has some creative insight in her newest blog.

The other reasons small businesses fail

June 13, 2018

imagine2017

Business Tips & Lessons, Nadia Zerka, Small Business

Blog, Business Tips & Lessons, mom and pop, Nadia Zerka, small business, small business vs. big box, what happens when you assume

I saw a post over the weekend on Twitter that said something to the effect of “a big box retailer was packed while this small business had to close.” My assumption is the intent of the tweet was to say that mom-and-pop businesses can’t compete with big box retailers. I don’t think that’s always the…

What’s good for the goose…

October 25, 2017

imagine2017

Marketing, Nadia Zerka, Small Business

Blog, gander, goose, marketing, Marketing advice, marketing for small businesses, Nadia Zerka, small business

One of the questions I ask potential and current clients the most is “How do you like to be marketed to?” The reason for this is oftentimes, a client will say they want to send out an email every day for a week or post 75 Facebook ads or any number of annoying combinations to…

Be an owner, not an employee

May 10, 2017

imagine2017

Nadia Zerka, Small Business

Blog, employees, Nadia Zerka, owning a business, small business

It’s no secret that most businesses fail within the first two years of opening. Many will attribute the failure to economic conditions or business location. However, I believe it boils down to a lack of preparation. “If I owned this company, I would do things so differently.” “People really like my cupcakes. Maybe I’ll start…

Thinking small, even if you’re not

January 11, 2017

imagine2017

Client Relations, customer service, Nadia Zerka, Small Business

Blog, Client relations, customer service, Flint, Hot Cups LLC, Nadia Zerka, Nordstrom, small business, Swartz Creek Computers, thinking small, Zappos

I was recently in the market for a laptop. I know enough about computers to know that I didn’t need anything flashy or huge. I just wanted something that would give me more functionality than my iPad when I’m traveling or working remotely. Oh, and I wanted to spend, like, $5 on it. I started…

Avoiding wolves in the award forest

Celebrating National Small Business Week

The other reasons small businesses fail

What’s good for the goose…

Be an owner, not an employee

Thinking small, even if you’re not

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