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Avoiding wolves in the award forest

imagine2017
Business Tips & Lessons, Celestia Ward, Public Relations
Awards, Blog, Celestia Ward, fees, honors, nominations, PR, public relations, scams, small business
There are awards we are all familiar with — the Oscars, the Emmys, the Pulitzer Prize — as well as awards that have become well known in their particular niche industry. Cartoonists know the Reuben is a coveted and longstanding award for excellence in the field of funny pictures. Some awards are very well-known in…
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Celebrating National Small Business Week

imagine2017
Celestia Ward, Imagine Communications
Blog, local business, shop small, small business, Small Business Week
For more than half a century, the U.S. Small Business Administration has celebrated National Small Business Week to spotlight hard-working companies, and this year, it falls the week of Sept. 20. We’re a small business ourselves, and we love supporting other small businesses — check out the personal recommendations from our Imagine team below: Panchos…
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The other reasons small businesses fail

imagine2017
Business Tips & Lessons, Nadia Zerka, Small Business
Blog, Business Tips & Lessons, mom and pop, Nadia Zerka, small business, small business vs. big box, what happens when you assume
2 Comments
I saw a post over the weekend on Twitter that said something to the effect of “a big box retailer was packed while this small business had to close.” My assumption is the intent of the tweet was to say that mom-and-pop businesses can’t compete with big box retailers. I don’t think that’s always the…
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Thinking small, even if you’re not

imagine2017
Client Relations, customer service, Nadia Zerka, Small Business
Blog, Client relations, customer service, Flint, Hot Cups LLC, Nadia Zerka, Nordstrom, small business, Swartz Creek Computers, thinking small, Zappos
I was recently in the market for a laptop. I know enough about computers to know that I didn’t need anything flashy or huge. I just wanted something that would give me more functionality than my iPad when I’m traveling or working remotely. Oh, and I wanted to spend, like, $5 on it. I started…
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