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Location, location, location

imagine2017
Advertising, Nadia Zerka,
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Instagram is my personal favorite social media platform. I spend far too much time on it. And because of my frequent use and the fact that our phones are always listening, I get targeted with a lot of specific, relevant ads. And when one piques my interest enough for me to view the profile or…
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SXSW Takeaways

imagine2017
Guest blogger, Imagine Communications, Marketing
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A couple of weeks ago I had the pleasure of attending South by Southwest (SXSW). SXSW is a marketing mecca full of industry superstars willing to share their knowledge with the masses. After sifting through pages and pages of notes from all of the various sessions, I’ve narrowed down my top five takeaways from the…
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Going viral

imagine2017
, Tiffannie Bond
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One of the definitions of “viral” – well, at least that pertains to what I’m about to write – is “quickly and widely spread or popularized especially by person-to-person electronic communication.” I hear about videos or photos “going viral” on “The Today Show” and referred to in casual conversation, but it’s always something that has…
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Instagram success

Social media success comes in all shapes

imagine2017
Nadia Zerka,
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I recently attended the tail end of Premiere Orlando, one of the larger hair and beauty industry shows of the year. While I was there, I kept overhearing (okay, eavesdropping on) snippets of conversations from hairdressers about social media. There seemed to be two schools of thought: those who use it well and those who…
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