Location, location, location

Instagram is my personal favorite social media platform. I spend far too much time on it. And because of my frequent use and the fact that our phones are always listening, I get targeted with a lot of specific, relevant ads. And when one piques my interest enough for me to view the profile or…
Instagram success

Social media success comes in all shapes

I recently attended the tail end of Premiere Orlando, one of the larger hair and beauty industry shows of the year. While I was there, I kept overhearing (okay, eavesdropping on) snippets of conversations from hairdressers about social media. There seemed to be two schools of thought: those who use it well and those who…

Do you really need social media?

If you own or manage a business or nonprofit, are you on social media? If you answered yes, ask yourself why. Chances are it’s because you think you need to have a social media presence in this day and age, or you think it’s a good way to promote your business, or you figure since…

Learning from @redlobster’s #Formation big game weekend fumble

All good in-house PR pros have extensively played out any number of what-if scenarios their brands might encounter – both good and bad – and should also have a lengthy crisis communication plan chock-full of approved potential tweets, press releases, Facebook posts and more at the ready. But what do you do if something that’s…
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