Creative brainstorming best when efficient

Imagine Marketing is an idea factory. And like any factory, the key to success is efficiency. Although the creative process can seemingly take a considerable amount of time to go through, rushing it could eradicate the quality of an idea we develop for a client. However, just like any service provider in their line of…

Package deal

Recently, while waiting in line at In ‘n’ Out (regular readers of my blog know I’m a burger junkie), I passed the time by adding up the individual item prices and comparing them to the package prices. Guess what? They’re the same. I have to admit my surprise. As consumers, we’re trained to believe that…

Thou shalt blog.

I’m not a religious person. In fact, I always joke that when I die and I’m reborn to this earth I’ll be Jewish. Of course, if I’m reborn that’s because I had spent my current life studying reincarnation and hoping the Hindu community would accept me as one of their newcomers. All joking aside, I…

Communicating change is your top priority

Imagine that you are the CEO of a large company and you just found out that in order for your company to survive in this economy, you must cut an entire department of 450 employees in the next six months. How would you handle this situation? Would you wait until the very last moment to…

Phenomenon of the mystical infomercial, its role in marketing

This is my favorite time of year. Not because the holidays are over or because of the sense of renewal the New Year brings, but because I love that almost any time I turn on the TV I am bound to run across an infomercial trying to sell something I absolutely don’t need but somehow…

Your crisis: a one-day story or a months-long story? It’s your choice.

It’s never a happy occasion when the need for crisis communications arises (for obvious reasons). However, when/if a crisis does arise, it’s important to handle it correctly to minimize the impact on your business as much as possible. So what is the correct way to handle a crisis, you ask? First, and most importantly, our…

Follow the leader or follow the rules?

Lately I have tried to be more aware of what’s going on around me, especially when on the road. Which leads me (albeit ambiguously) to the question, do we need to only be conscious of life’s rules and try to live by them, or do we need to be proactive in following those rules? The…
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