E!’s take on the PR industry far from typical business reality

I admit it. I was tricked into watching the new reality show, “The Spindustry” on E! last week. If you read my company blog a while back, you’ll know I’m a bit of a reality TV show junkie. More importantly though, as a public relations and marketing professional, I was curious to see how professionals…
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Don’t overlook easy-to-use relationship marketing tactics

The market has been hard on most of us. However, luckily for me, and my firm, now that the market has started to loosen-up so have sales/marketing service inquiries. We’re the experts when it comes to integrating marketing and sales strategies, but what frequently surprises me is the lack of general knowledge many business professionals…
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