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There’s more than one “I” in Imagine

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Advertising, Imagine Communications, Nadia Zerka, Tiffannie Bond
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If you’ve been following Imagine Communications for a while, you may have noticed that we do not operate like a stereotypical marketing firm or advertising agency. Long hours and inflated egos are replaced with flexibility and a true team approach. In a team meeting last month, we were discussing the CEO of Coinbase’s claim the…
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Management: It actually is rocket science

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Alex Raffi, Business Tips & Lessons
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I believe Imagine has a strong company culture that has grown from many successes and failures. It’s not easy, but over the years I think collectively we have discovered a few things that work. Managing people is a big responsibility that employers often treat as a burden because it is challenging and nuanced. It’s often…
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Creating our 2020 holiday card: Dissecting the creative process

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Celestia Ward, Creativity in Business, Imagine Communications
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Holiday cards have been a time-honored way for companies to reach out clients, colleagues and even competitors during a special time of year. In my work as a freelance artist over the years, I have created unique cards for hundreds of clients that express the specific message they want to communicate. And what I’ve learned…
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