Marketing Geek Goes to Comic-Con

I’ve been a self-proclaimed “geek” for most of my life. While others shied away from their geekier side, I embraced mine. I worked with what I had. A few weeks ago, I fully embraced it and let my geek flag fly at San Diego Comic-Con for the first time. And while I was there, another side of…
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Hallmark marketing campaign loves each one of “us”

Over the years, I’ve commonly heard Valentine’s Day called a “Hallmark holiday,” meant to sell cards, flowers, candy and dust-collecting stuffed animals. However, this year, Hallmark released a campaign I can get behind. In fact, I actually wish they had expanded on it. The essence of the campaign is, instead of saying “I love you,”…
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There’s not one time of year for a Warm Fuzzy

Nearly every summer since I was 14, I’ve attended Leadership Camp at Camp Lee Canyon. I started as a participant and moved on to become youth staff, a trainer, an assistant camp director and adult staff. During those years one thing has remained constant – the Warm Fuzzy Board. Long before e-mail, text messages and…
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Murphy’s Law: “If anything can go wrong, it will”

Weddings are a perfect example of Murphy’s Law: “If anything can go wrong, it will” During the last year, I’ve been an active participant and friend to two wedding parties. Other than the month they occurred and a couple minor details, the one thing they had in common was Murphy’s Law: “If anything can go…
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When life gives you lemons, sell lemonade

When I was a kid, I had this great lemonade stand. Built by my dad, it was wooden, with a counter, shelves and an area for storage. The most important part to my 8-year-old self was it was painted yellow with orange flowers and had “Lemonade 10¢” scrawled in my mom’s pristine handwriting on a…
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Customer service philosophies from the cartoon world

As an adult, I can honestly say, I’ve learned a lot from cartoons. Bugs Bunny’s instant black hole and Wyle E. Coyote’s antics aside, the business of cartoons impressed many customer service techniques on me while I worked for a large cartoon retail store during college. And many of those ideals still crop up on…
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