The Intangibles [10th Anniv. Special Edition]
I admit, I’m not a huge fan of comics. Perhaps it’s the realist in me that finds them unbelievable. However, that doesn’t mean I don’t like the idea of superheroes.
As a society, we need superheroes – people we can believe in and trust to do the right thing, who go above and beyond, who are proud to carry out acts of selflessness often without a passing nod of appreciation. If you ask my 2-and-a-half-year-old what he thinks, he’ll tell you superheroes exist and that they’re cool. I agree.
Doing business in marketing can be a tough gig. In an industry that is subject to constant criticism and one everyone seems to think they’re an expert at, due to its subjective and creative nature, the ability to accomplish an impactful marketing program can take a group of superheroes to carry out.
In light of Imagine Marketing’s 10th anniversary, I’d like to celebrate our team of superheroes. These are the people behind the scenes, all of whom have their own set of superhero powers, who have been helping our clients succeed in business over the last decade. We are: The Intangibles.
Iron Man (a.k.a. D.J. Allen) – A self-made superhero who possesses superhuman capabilities in all ways imagineable.
Blade (a.k.a. Brian Rouff) – He has superhuman reflexes and the ability to react faster than a normal human.
The Thing (a.k.a. Alex Raffi) – He stands out from a crowd, has a heart of gold and is the rock upon which Imagine Marketing stands.
Beast (a.k.a. Josh Griffin) – His superhuman senses give him the ability to see, smell, taste, feel and/or hear more than a normal human.
Metamorpho (a.k.a. Jeff Jensen) – He can alter the elements around him by changing one substance into another by rearranging its structure.
Captain Comet (a.k.a. Ehsan Kaveh) – His chameleon-like ability gives him the power to adapt and evolve to environments many cannot.
Phoenix (a.k.a. Megan Lane) – A central figure in our cast, she is caring and nurturing. But, don’t be fooled. She’s an omega-level mutant with cosmic forces.
Dawnstar (a.k.a. Sue Burkholder) – With a superhuman pathfinding ability, she can trace an individual or object through supernatural means.
Cyclops (a.k.a. Wes Thurman) – He carries the ability to generate or transform various forms of ideas and energy into a solid or cohesive structure.
Storm (a.k.a. Melissa Rothermel) – She possesses the empathy and skill needed to sense the overall well-being and conditions of someone’s immediate environment.
Flashback (a.k.a. Gail Orta) – A temporal duplication specialist, she can bring past and future versions of oneself back to the present.
Rogue (a.k.a. Morgan Doyle) – Just as in X-Men, don’t let her beauty fool you, as she possesses the ability to permanently absorb skills and powers from others.
Supergirl (a.k.a. Amber Stidham) – She’s invulnerable and has the ability to be immune to many forms of damage, making her a frontline superhero fighter.
We’re the people behind the scenes, making others look great. A team of marketing experts that have extraordinary powers they use for the greater good. Now you know their true identities.
Congratulations Imagine Marketing. And thank you, for letting my inner “geek” shine through by posting this blog.
Amber Stidham is the director of strategic planning at Imagine Marketing.
Contact Amber at firstname.lastname@example.org.