The other night, during the Monday Night Football game, tickets to the upcoming Star Wars movie, The Force Awakens, were released for sale. Though the movie doesn’t actually open in theaters until Dec. 17, the anticipation and excitement from geeks everywhere was apparent. So much so that when I logged on to purchase tickets for opening night for my “Star Wars”-loving husband, not only could I not make the transaction, more than one theater site had actually crashed because of the intense amount of activity.
So, being the problem-solver I am, I decided to get in my car and drive down to the Galaxy Theatre, our movie theater of choice. I was pleasantly surprised to find no one in line, and only a short line had begun to form as I left. This is a completely different scenario from 1999 when Episode I was released. I have memories of standing in line for hours just to purchase tickets.
Megan Neri serves as Director of Client Relations at Imagine Communications.