Tools are only tools if you know how to use them

Ever find yourself a little confused by all the terminology surrounding public relations? (You don’t have to answer that.) But considering the industry itself doesn’t necessarily agree on certain terms, it’s perfectly understandable if you do happen to be a little confused.

To help ease the confusion a bit, we coined a new term, “client announcements,” to better differentiate from the ever-ambiguous “news release.” As such, the terms our company will use for public relations efforts are: “press release”, “media advisory” and “client announcement” .

We also created this handy comparison sheet: Press release vs. media advisory vs. client announcement. We hope you find it helpful!

Imagine’s Director of Public Relations/Reputation Manager Melissa Biernacinski believes nearly all the world’s confusion can be cleared up with a thoughtfully crafted document.

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