Website must-haves

We all know how important it is to have a website nowadays and that your business website can be one of the best resources your clients and/or customers can use to learn about your company and services.

I, for example, search the web before making almost any decisions throughout the day — where to eat for lunch, where to buy my shoes, by whom to get my hair done … and the list continues.

So what helps me make those decisions, and what is important for the business to include when I’m deciding between my options?

Fresh content
Who else gets irritated when they visit a website, and it has an old promotion and/or outdated information?! I know I do! Keeping your content up to date doesn’t only avoid client irritation, but it also helps increase your SEO (search engine optimization) ranking. This ranking is what puts you closer to the top of the list when people visit their dear friend Google to search the web.

Contact details
Most of your prospective clients and website visitors are on the hunt for your location and how to contact you. Make sure this information is visible on your website and easy to find. The last thing you want is to lose a customer because he/she had trouble getting in touch.

Have you ever looked around you when sitting at your local coffee shop and noticed how many different types of computers, tablets and phones are in use? Now ask yourself if your website works on all of those shapes and sizes. Having a responsive website should be a top priority. You may not be able to predict what type of device your customers are using to view your website, but you can almost guarantee it varies from one client to the next. Having a responsive design is the solution you’re looking for to make sure your site adjusts to the size and shape of device viewing it!

About us
This page should exist on every website. With websites being so common these days, it is more important than ever to give your customers a little information on who you are, who your company is made up of, what makes you the experts in the field and, most importantly, what sets you apart from your competitors.

Testimonials/links to customer reviews
If you have a review page like Yelp or TripAdvisor that shows how much of a rock star you are, DON’T hide it! Word of mouth has always been one of the best marketing tools out there. Make sure to take advantage of any customer feedback as an opportunity to build trust in future customers.

Easy navigation
No one wants to visit a website and search for content. It should be easy for your visitors to track down the information they are looking for in as few steps as possible. We live in an age that benefits from convenience. Lessen your chances of confusing and/or losing business by making navigation easy to find and easy to understand.

While there are many important things to consider when building a website, this list should be a good place to start!

Senior Designer Julie Varley is Imagine’s resident ray of sunshine, which is fitting, given her Florida residence.

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